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水點心Water Dim Sum / 品牌形象識別整合規劃設計
包覆幸福美味的記憶
水點心品牌形塑,是從創辦人小時候的記憶開始,將傳統市場媽媽30年的手工經典好味,講究最自然新鮮的食材與真實無人工添加的用料,以手繪清新、自然、簡約的食材插圖,創造產品獨特清新雅致氛圍,讓家的記憶與被愛的味道,如水般在心中溫柔流動。
品牌標誌以水餃造型捲捲頭,勾勒出媽媽的形象,傳遞媽媽給人笑容可掬的親切可愛感,也是品牌期許客人在飽嚐新鮮美味後的滿意笑臉。傳達「細膩包覆幸福,美味始終如一」的品牌定位,讓感性與理性巧妙融合,創造 「被想要」的價值。
#品牌定位與價值論述 #品牌形象識別系統設計 #事務用品設計 #產品包裝設計 #風格攝影專案計畫 #品牌簡介設計 #官方購物網站設計 #空間形象指標設計
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Water Dim Sum — Brand Identity & Visual Integration Design
Wrapping the Memories of Happiness and Flavor
The shaping of the Water Dim Sum brand stems from the founder's childhood memories, transforming 30 years of handmade, classic delicacies crafted by a traditional market mother into a brand emphasizing natural, fresh ingredients and authentic, additive-free recipes. Through hand-drawn, fresh, natural, and minimalist illustrations of ingredients, the brand creates a uniquely refreshing and elegant atmosphere, allowing the memories of home and the taste of being loved to flow gently like water within the heart.
The brand logo features a dumpling-inspired swirling curl, outlining the image of a mother to convey her friendly, cheerful, and endearing warmth. It also embodies the brand's aspiration to bring a satisfied smile to every customer's face after enjoying a fresh and delicious meal. By communicating the brand positioning of "Delicately wrapping happiness, consistently delivering flavor," it skillfully blends emotion with reason to create a value that people truly desire.
#Brand Positioning & Value Proposition
#Brand Identity System Design
#Stationery Design #Product Packaging Design
#Art Direction & Photography Project
#Brand Brochure Design
#Official E-commerce Website Design
#Spatial Image & Signage Design
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