Old Suitcase / Bird's Nest Brand Identity Integration and Design
"Old Suitcase," a premium natural bird's nest brand from Indonesia, originated from the shared memories of two young people born in the 1980s. Their shared passion for "old suitcases" brought them together, forging a bond between Indonesia and Taiwan, and embarking on a new journey of co-creating their bird's nest brand.
The brand identity utilizes the distinctive Indonesian Batik (batik) style, meticulously arranging and combining the brand's core elements—the swallow, the suitcase, and Indonesia's national flower—to convey the brand's meticulous and attentive attitude. The product packaging visuals also use the "old suitcase" concept as the main theme, employing the brand's blue and gold color scheme and incorporating the unique swallow motif to create an overall visual impact. This showcases the noble and luxurious charm of a top-tier bird's nest brand, attracting consumers with similar values.